Most think that technology is just another means of communicating a message. But for readers of Neil Postman's "Amusing Ourselves to Death" know, the medium effects the message. The written word, the spoken word and the image all communicate differently and each has different levels of effectiveness in regards to communicating ideas. The most I delve into theology, the more I respect the iconoclasts. These ideas are essential to any preacher or teacher. Also, the book is on sale for $6 at wtsbooks.