"Heaven is full of forgiven people. Hell is full of forgiven people. Heaven is full of people God loves, whom Jesus died for. Hell is full of forgiven people God loves, whom Jesus died for. The difference is how we choose to live, which story we choose to live in, which version of reality we trust. Ours or God's." -Rob Bell
Now, all traditions confess the strange and wonderful reality of Common Grace, as Matthew puts it, that God "makes His sun rise on the evil and on the good, and sends rain on the just and on the unjust."
Yet, statements such as "hell is full of forgiven people God loves, whom Jesus died for" is what we are left with if we do not confess some limiting of the atonement. To say that God has forgiven people that then end up in hell, and the deciding factor on our fate and distinctiveness is us ignores Paul's harsh rebuke: "For who sees anything different in you? What do you have that you did not receive? If then you received it, why do you boast as if you did not receive it? " (1 Cor 4:7)